Our agency decided to work with a range of targeted pages to improve LDF’s organic positioning for a number of the company’s core services.
A comprehensive onsite review was carried out to assess the website’s ranking eligibility and identify areas that could be improved. A number of important edits were made to the website’s content and meta data to improve its relevancy for the focus keywords.
FSE then worked extensively with the client to implement a varied organic SEO link building campaign which blends elements of search consultancy, content marketing, blogger outreach and online PR.
Alongside the search engine optimisation campaign, steps were taken to improve the page load speed and overall functionality of the client’s website to improve the user experience. Updates were made to several key areas and server issues were identified and rectified.
The older archived content on the website has been subjected to a cleansing process to ensure any thin or duplicate pages are removed from the platform gradually and under scrutiny from our search team.
FSE also introduced a conversion optimisation tool to help track the effectiveness of our search strategy; we also automated posts to LDF’s social media accounts via the CMS to eliminate unnecessary admin time.