The process of reaching out to online bloggers is arguably the most vital component of a content marketing plan, but it’s also the most time-consuming. Striking up genuine personal relationships with other writers in a certain niche takes more than a couple of generic emails – sometimes, establishing publishing agreements with some of the top bloggers in an industry can take weeks, months, or even years.
At FSE Online, we’re highly experienced in content outreach. We’ve spent years contacting bloggers and cementing fantastic placement opportunities for our clients, and we know how to manage our connections effectively. But we also appreciate that we need to constantly search for new opportunities if we’re to continue to offer great value content marketing packages, which is why we invest heavily in on-going placement research.