Our Pay Per Click management service is at the very core of our paid search advertising solutions.

Pay Per Click (PPC) advertising involves paying for your company’s sponsored ad to show when a user types a specific keyword query into a search engine. It’s essentially an auction process – the more you’re willing to pay for the space, the more likely it is that your ad will be presented in a prominent position on the page. You will only be charged if and when a user clicks on your ad and you receive traffic to your website as a result.

Our Pay Per Click Services

Many businesses choose to manage a targeted PPC campaign whilst also investing in organic SEO for maximum reach. Our PPC consultants use Google’s industry-leading platform, Google AdWords, to manage ad exposure for a wide range of businesses, all the while working to produce a consistently strong return on investment (ROI) for each and every client.

Why invest in PPC services?

If you’re willing to invest in Pay Per Click management, you can achieve excellent positions in the search engines within a matter of hours, putting you right in front of people who are specifically looking for your products or services.

As you’d expect, the cost-per-click (CPC) can vary depending on how competitive a search query is (that is, how many people are also vying for the user’s business). If you’d prefer to stick to a strict budget, you can choose to work only with heavily localised keywords, or what we call ‘long-tail’ variations – this way, your Pay Per Click campaign will be highly targeted and you will achieve relent clicks with minimal wastage. Your PPC account can then be expanded over time as you start to see a tangible return and your confidence in paid search advertising grows.

The return on investment you’re generating from your Pay Per Click campaign can be monitored extremely accurately within Google AdWords, making it the advertising channel of choice for those who are keen to quantify their search spend. Paid search solutions are also highly effective when managed alongside an organic SEO strategy, as businesses can achieve maximum exposure for their website at any given time.

What to expect from your PPC manager

The role of a Pay Per Click account manager is to develop a targeted, effective PPC campaign whilst keeping costs down.

Your consultant will need to ensure that he or she is driving the right kind of traffic to your website by researching and selecting appropriate keywords for your campaign. Often, a PPC manager will analyse the competition to see how much traffic is received via paid search by other major websites in your niche, and which of their tactics can be utilised.

They will create engaging ad copy that communicates your main USPs and differentiates you from your competitors. Ads can be tweaked and split tested to identify which language is more effective at encouraging click-throughs. The Pay Per Click account will then be optimised to ensure that your ads are going out to the right audience, across a range of devices, at the most appropriate times of day.

Our PPC management team has decades of combined experience in reviewing, developing, monitoring and optimising Google AdWords campaigns. We’ve worked with start-ups and multi-national companies alike, and we’ve helped all of our PPC clients grow their business in a sustainable and cost-efficient way. To learn more about our paid search services, and how we can tailor our flexible, affordable and results-driven PPC management service to meet your needs, please contact us directly.

PPC as a concept

Despite increasing complexity in how search engines rank results, the basic mantra of relevant and authoritative still underlies the hundreds of signals used by Google and other major search engines. And link building remains the key to appearing authoritative.

Using the number and quality of links to determine importance is the main principle of PageRank, the first and best known algorithm used by Google, and the single largest factor in propelling it to its current position as the most popular and trusted search engine in the world.

A key word here, however, is quality and over the years, Google has gone to increasing lengths to make sure the best companies get the best ratings and to penalise those that breach their Webmaster guidelines to artificially inflate the number of links.

Perhaps the best known of these measures is Google Penguin, which caused plenty of media attention on its introduction by significantly altering the search engine rankings by penalising sites that resort to “spamdexing” activities.

While many see algorithms like Penguin as a threat to their SEO activities, we can ensure that they actually bring benefits to your company by using only the best quality links and tying link building in with our range of other SEO tools.