Having cemented its position in the digital mix in recent years, social media offers a fantastic channel through which customers can find and interact with your business online.
Effective social media marketing involves more than just sending out a few promotional tweets and hoping for the best, though. Our social consultants know that combining comprehensive competitor research with a proactive, creative approach towards content development and distribution leads to higher engagement levels. Monitoring the social landscape and reacting quickly to developments within your organisation and in the wider world also ensures your brand is represented as current, contemporary and receptive to change – three traits that are highly valued by those who are looking to do business with you.
The majority of internet searching takes place through traditional search engines, but make no mistake about it – social media is rapidly gaining ground, particularly among younger users.
Research has found that three quarters of 18-26 year olds use social media recommendations before making a purchase. The good news is that once your business’ social media presence is established on platforms like Google+, Twitter or Facebook, such recommendations can build up quickly whenever somebody likes or tags your brand.
Like any form of marketing, however, just having a presence is not enough. It is all about engaging, relevant content, and when it comes to social media, there is an increasing trend towards video advertising. The simple truth is that users are more inclined to watch a video than to read a text post, and your online social media presence can be massively enhanced by visually appealing posts that users will want to watch and share with their friends.
Social media is, perhaps, changing even more rapidly than other online technologies, with new platforms and apps appearing almost daily. We can ensure your content is optimised to keep pace with these changes for the maximum reach and ease of access to potential customers.
The value of social media marketing
Our social media management services offer a cost-efficient way to get your brand seen by the people that matter.
The value of social media marketing lies in getting people to talk about and interact with your organisation, so one of the first things you need to do when approaching your social media marketing plan is decide which social media platforms will connect you most effectively with your target audience. Facebook and Twitter are two of the most popular sites, but there are plenty more networks catering for niche demographics. Pinterest, for example, is a site driven by visuals that’s a real magnet for creative types; LinkedIn, on the other hand, has been designed to cater for professional users looking to connect with peers and colleagues.
If you want to invest in social marketing further, the concept can be expanded by incorporating paid social advertising into your strategy.
What to expect from your social media manager
Social media marketing works best when approached collaboratively. A good social media manager will work closely with your marketing department, providing on-going advice and ensuring that each and every message that they distribute is in-line with your long-term promotional strategy. They’ll ask for your ideas and encourage you to get involved in your social media marketing campaign – after all, who knows your industry better than you?
Social media marketing is fast-changing, so your social media manager will also need to be flexible. At FSE Online, we recognise that every social campaign needs to be highly tailored to the complex needs of every unique business. We offer a wide range of solutions to suit every scenario – whether you’re looking for on-going social media consultancy, or would prefer us to take the reins of your campaign, we can help.